Jumat, 31 Desember 2010

[X183.Ebook] Free PDF Analysis II: Differential and Integral Calculus, Fourier Series, Holomorphic Functions (Universitext), by Roger Godement

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Analysis II: Differential and Integral Calculus, Fourier Series, Holomorphic Functions (Universitext), by Roger Godement

Functions in R and C, including the theory of Fourier series, Fourier integrals and part of that of holomorphic functions, form the focal topic of these two volumes. Based on a course given by the author to large audiences at Paris VII University for many years, the exposition proceeds somewhat nonlinearly, blending rigorous mathematics skilfully with didactical and historical considerations. It sets out to illustrate the variety of possible approaches to the main results, in order to initiate the reader to methods, the underlying reasoning, and fundamental ideas. It is suitable for both teaching and self-study. In his familiar, personal style, the author emphasizes ideas over calculations and, avoiding the condensed style frequently found in textbooks, explains these ideas without parsimony of words. The French edition in four volumes, published from 1998, has met with resounding success: the first two volumes are now available in English.

  • Sales Rank: #1575932 in Books
  • Published on: 2010-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.04" w x 6.10" l, 1.47 pounds
  • Binding: Paperback
  • 448 pages

Review

From the reviews of the original French edition:

"... The content is quite classical ... [...] The treatment is less classical: precise although unpedantic (rather far from the definition-theorem-corollary-style), it contains many interesting commentaries of epistemological, pedagogical, historical and even political nature. [...] The author gives frequent interesting hints on recent developments of mathematics connected to the concepts which are introduced. The Introduction also contains comments that are very unusual in a book on mathematical analysis, going from pedagogy to critique of the French scientific-military-industrial complex, but the sequence of ideas is introduced in such a way that readers are less surprised than they might be.
J. Mawhin in Zentralblatt Mathematik (1999)

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Rabu, 29 Desember 2010

[H578.Ebook] PDF Ebook First Spanish Reader: A Beginner's Dual-Language Book (Beginners' Guides) (English and Spanish Edition)From Dover Publications

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First Spanish Reader: A Beginner's Dual-Language Book (Beginners' Guides) (English and Spanish Edition)From Dover Publications

PDF Ebook First Spanish Reader: A Beginner's Dual-Language Book (Beginners' Guides) (English and Spanish Edition)From Dover Publications

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First Spanish Reader: A Beginner's Dual-Language Book (Beginners' Guides) (English and Spanish Edition)From Dover Publications

Especially designed for the beginning student, this handy volume helps students learn Spanish by presenting simple, easy-to-read adaptations of classic Spanish stories and other material — with complete faithful English translations on the facing pages.
The selections, by significant writers of the past and present (Don Juan Manuel, Luis Taboada, Juan Jos� Milla, Eufronio Viscarra, Ricardo Palma, Lope de Rueda, Enrique Amorim, Juan Jos� Arreola,� and other noted writers), derive from the best and most genuine Hispanic tradition, and are revealing of the life and psychology of the Spanish-speaking peoples.
The dual-language book will enable those readers with the most limited knowledge of the language to enjoy reading in the original Spanish from the very first day of instruction. Vocabularies and exercises are included as special aids for the student.

  • Sales Rank: #9312 in Books
  • Published on: 1988-12-01
  • Released on: 1988-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 5.50" w x .50" l, .45 pounds
  • Binding: Paperback
  • 176 pages
Features
  • ISBN13: 9780486258102
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Language Notes
Text: English, Spanish

Most helpful customer reviews

493 of 503 people found the following review helpful.
First Spanish Reader: A Beginner's Dual-Language Book
By Charles
First Spanish Reader: A Beginner's Dual Language Book, is an excellent beginner book for the Spanish neophyte or for the individual with some background in Spanish that needs a little refreshing. It contains 41 short stories/proverbs in somewhat graded difficulty of well-known Spanish writers past and present. Spanish verbal forms, that bugaboo for most students of Spanish, are arranged so that the first 15 selections are in the present-indicative, after which imperfect-indicative and preterite are introduced, followed by future and conditional verbs towards the end. No subjunctive verb forms are found in this small volume. Idiomatic Spanish is introduced as well, using common idioms understood in all parts of Spanish-speaking world.
The choice of selections reflects the Spanish culture well and is excellent, often highly amusing, and arranged so that short and long selections are interspersed.
In the rear of the book, oral and written exercises regarding each selection are especially helpful if this book is to be used in the pedagogical setting. Additionally, a thorough vocabulary, referenced for the selections presented, rounds out this book.
Editor Angel Flores has done a remarkable job with this book. I would highly recommend it for the beginning Spanish student or those who wish to brush up on their prior Spanish.

43 of 45 people found the following review helpful.
From a teacher's view, great value, good lessons in proverbs.
By Senora Gose
I bought this book to use in a Spanish Literature class for many age ranges. I decided against it because the English translation was too accessible to my students, and I feared that they would use it as a crutch.

However, for the more discplined, self-teachers, I recommend this book highly, as long as you read it aloud. If you want to speak Spanish, practice by Speaking Spanish. Great for mid-level speakers of ages eleven and up I'd say. For younger children, try Flip Flop Spanish.

0 of 0 people found the following review helpful.
Nice stories for a beginning reader
By John Penick
Nice stories for a beginning reader, but made more difficult by the numerous idiomatic expressions. Unfortunately, the book was designed with the Spanish pages followed by English pages. In a print format this works nicely--in an eBook where one print page does not equal one electronic page, this means a lot of chasing around, looking for the translation. Other than that, I like the stories and I have learned a lot of new words.

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Selasa, 28 Desember 2010

[P587.Ebook] Ebook Download Introduction to Political Psychology: 3rd Edition, by Martha L. Cottam, Elena Mastors, Thomas Preston, Beth Dietz

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Introduction to Political Psychology: 3rd Edition, by Martha L. Cottam, Elena Mastors, Thomas Preston, Beth Dietz

This comprehensive, user-friendly introductory textbook to political psychology explores the psychological origins of political behavior. The authors introduce readers to a broad range of theories, concepts, and case studies of political activity to illustrate that behavior. The book examines many patterns of political behaviors, including leadership, group behavior, voting, media effects, race, ethnicity, nationalism, social movements, terrorism, war, and genocide. It explores some of the most horrific things people do to each other, as well as how to prevent and resolve conflict – and how to recover from it.

The book contains numerous features to enhance understanding, including text boxes highlighting current and historical events to help students see the connection between the world around them and the concepts they are learning. Different research methodologies used in the discipline are employed, such as experimentation and content analysis. The third edition of the book has two new chapters, one on the media, and one on social movements.

This accessible and engaging introductory textbook is suitable as a primary text on a range of upper-level courses in political psychology, political behavior, and related fields, including policymaking.

  • Sales Rank: #142977 in Books
  • Published on: 2015-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.20" w x 7.00" l, 2.08 pounds
  • Binding: Paperback
  • 536 pages

Review

"Political Psychology addresses the nexus between politics and psychology- what leads leaders to lead, followers to follow? How can ordinary people perpetrate extraordinary evil? In Introduction to Political Psychology, 3rd ed. the authors deftly clarify a wide range of vexing problems, from leader personality to man’s inhumanity to man. An admirable introduction to the interdiscipline of political psychology."
―Jerrold M. Post, M.D., Director of Political Psychology at The George Washington University and author of Leaders and their Followers in a Dangerous World

"A tour de force introduction to the field of political psychology as viewed through the lens of both the mass public and political elites. The book demonstrates the relevance of individuals and groups to the understanding of how politics works."
―Margaret G. Hermann, Cramer Professor of Global Affairs, Director, Moynihan Institute of Global Affairs Maxwell School, Syracuse University

"The authors of this volume have done an outstanding job of producing a comprehensive, clearly written, accessible and up-to-date textbook in political psychology. This book is a ‘must read’ for those wishing to get a firm grasp of this dynamic field and expanding field."
―Jim Sidanius, Harvard University

About the Author

Martha L. Cottam is a Professor of Political Science in the School of Politics, Philosophy, and Public Affairs at Washington state University. She specializes in political psychology, international politics, and intercommunal conflict. She has published books and articles on US foreign policy, decision making, nationalism, and Latin American politics. She received her Ph.D. from UCLA.

Elena Mastors is currently Vice President and Dean of Applied Research at the American Public University System. Previous to her work with APUS, she was an Associate Professor in the National Decision Making Department of the Naval War College, and also held various senior intelligence and policy positions in the Office of Undersecretary of Defense for Intelligence and the Defense Intelligence Agency. She has published numerous books, articles and papers on the subject of the political psychology of conflict and armed group. She received her Ph.D. from Washington State University.

Thomas Preston is a Professor of Political Science in the School of Politics, Philosophy, and Public Affairs at Washington State University. He specializes in political psychology, leadership analysis, and international politics. He has written numerous books and articles on presidential leadership, weapons of mass destruction, and American foreign policy. He received his Ph.D. from The Ohio State University.

Beth Dietz is Professor of Psychology at Miami University. Her research interests include social identity theory, computer-mediated communication, and the scholarship of teaching and learning..She teaches a variety of courses in psychology, including introductory psychology, social psychology, research design and analysis, and a graduate teaching practicum..She has strong interests in teaching online and using technology to enhance student learning. She received her Ph.D. in social psychology�from the University of Pittsburgh.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Fantastic intro to this topic!
By Amazon Customer
This is one of a handful of college courses/textbooks that has stuck with me for the six years or more since I took Dr. Cottam's course. I took the course right out of the gate, first semester of university, with no other preparation (I agree with the guy who says that for best results you should probably know some social psychology first-but the book is good enough that you could survive without it!). At the time I was baffled, but the concepts were explained so clearly and with such good examples that when I did have more context later on (ie: became less ignorant) for the material, it all clicked. I still think about the ideas presented by Cottam et al and refer back to this book. Highly recommend!!

14 of 14 people found the following review helpful.
Great introduction to Political Psychology
By Stephan Ortmann
This book is very recommended for anyone interested in politics, psychology, the reasons behind political actions and of course those taking beginner classes in political pschyology. The book is in an easy readable style and motivates you to learn various psychological concepts such as perception, emotions, cognition, group, etc. The book is well structured in focusing on the individual and then on the group. A chapter on leadership helps better understand presidential behavior.

In the second part (Ch. 6-10) many of the concepts are applied to specific areas of interest to political scientists: voting and the media, race and ethnicity, nationalism, political extremism and international relations. Each chapter concludes with a list of key terms (which are also bold within the text). At the end of the book, all terms are listed for quick reference.

However since this book is merely introductory, it will make you want to read more on the interesting topics. The literature lists at the end of each chapter give a good start for further research!

Definetly recommended! 5 out of 5 stars

0 of 0 people found the following review helpful.
Actually a really helpful text
By Anie
I took a class from the professor who wrote this book, and it was a breeze to compile essays from the very clear, coherent text. I'm not very interested in politics, and this made concepts and motivations very east to understand, and with highlighted vocab words and key concepts laid out, it was simple to digest academically.

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Senin, 27 Desember 2010

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The Lord of Chaos (The Wizard's War, Book 4), by Elizabeth H. Boyer

  • Sales Rank: #275831 in Books
  • Published on: 1991-09-13
  • Released on: 1991-09-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.00" h x 4.50" w x 1.00" l,
  • Binding: Mass Market Paperback
  • 312 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Great Quest
By J. D. L. Marion
I had begun this series more than a decade ago, and foolishly allowed the books to go out of print before collecting them all. Elizabeth Boyer is a great spinner of plot and character development, even if the writing does not immediately reach out and snatch away your attention. It was because of her characters and the storyline itself, that I began a search for all of her books, taking the better part of a decade to find them all.
Finally reunited with the Alfar Wizard Thurid, the Scipling Warrior Leifr, and their fight against the original dark elves, I found myself unable to break from reading the entire series again.

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Kamis, 23 Desember 2010

[J113.Ebook] Ebook Free Granddaddy's Gift, by Margaree King Mitchell

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Granddaddy's Gift, by Margaree King Mitchell

When her grandfather registers to vote while living in segregated Mississippi, an Afro-American girl begins to understand why he insists that she attend school.

  • Sales Rank: #2080495 in Books
  • Brand: Brand: Bridgewater Books
  • Published on: 1997-02
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .35" h x 8.76" w x 11.20" l,
  • Binding: Hardcover
  • 1 pages
Features
  • Used Book in Good Condition

From School Library Journal
Kindergarten-Grade 3. A young African-American woman reminisces about a memorable incident from her Mississippi childhood in the 1960s. When a lawyer addressed a local gathering looking for volunteers to register to vote, the girl's grandfather was the only one to step forward. That same day he had impressed upon her the importance of going to school, telling her, "I want you to learn as much as you can so when you grow up, you can choose what you want to do. I didn't have that choice." Readers are told why the man's actions were dangerous, how his livelihood was threatened because he wished to exercise his constitutional right, and how his granddaughter's life was affected by his bravery. The text explains a complex social and political situation in a manner that children can understand. The illustrations are done in rich, deep tones of browns, greens, and black. The grandfather is portrayed as a man of great wisdom and dignity, reminding the girl to press on even in the face of danger. A lovely, intelligent look at a chapter of American history.?Carol Jones Collins, Montclair Kimberley Academy, NJ
Copyright 1997 Reed Business Information, Inc.

From Booklist
Ages 5^-9. Growing up on Granddaddy's farm in segregated Mississippi, a child learns about the value of education and the struggle for democracy. The first-person narrative brings the history home. When she tries to stay home from school, Granddaddy insists that she must go, even though the school is inferior: she must learn, so that she can grow up to choose her way. When Granddaddy becomes the first volunteer in the community to try to register to vote, she is with him when he is humiliated by white officials and by an ugly crowd. And she is with him when he refuses to give up. That night their church is set on fire, and the black community unifies in protest. Johnson's strong, realistic, double-page-spread oil paintings are both understated and intense. They personalize the familiar scenes of the civil rights movement, depicting not the famous leaders but ordinary people at home and in the public space of small-town America. The issues are still with us. The image of the blazing church makes clear how far we still have to go. Hazel Rochman

From Kirkus Reviews
A sensitive effort from Mitchell (Uncle Jed's Barbershop, 1993), about a courageous man in the segregated South who steadfastly pursued a goal (in this case, the right to vote), creating a legacy of pride and hope for the young girl who tells his story. Although the language is simple and straightforward, readers will require some background to understand how Jim Crow laws effectively disenfranchised Southern blacks for nearly a century after the passage of the 15th Amendment. With robust paintings by Johnson, the book will be instructive for those--of every age--without a clear understanding of how dearly won are rights they may take for granted. (Picture book. 7-11) -- Copyright �1997, Kirkus Associates, LP. All rights reserved.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Wonderful!
By Mina Hornsby
Wonderful book! The multicultural lesson is very important and my students enjoyed the message. I need many more books like this in my classroom library.

0 of 0 people found the following review helpful.
A Special Gift
By TheRAWKidzReview
The United States has seen some turbulent times in its history, especially for African Americans. Granddaddy's Gift highlights one aspect of American history, the African American struggle for the right to vote. The stars of this touching story are Joe Morgan and his granddaughter whom he calls "Daughter" but everyone else in their community affectionately calls "Little Joe" because she is like his shadow. Joe Morgan is a man that has worked hard all his life and in spite of his 8th grade education, he owns his own land on which he farms and raises animals. He stresses the importance of education to his granddaughter through both his words and actions. When it comes time for someone in their Mississippi community to stand up and attempt to register to vote, Joe Morgan answers the call. As a result of his decision he, his family and ultimately the entire African American community are faced with adversity, but in the process he teaches his granddaughter some important lessons.
Granddaddy's Gift illustrates how the freedoms that many of us take for granted are indeed a gift from the generations before us. The illustrations perfectly complement this keenly written story and add a personal touch. The story instills a sense of pride in the legacy left behind by ordinary but brave people that helped to change the cultural climate of this country. I highly recommend this book, not only because it relates historical information but also because of the values the story represents.
Reviewed by Stacey Seay
of The RAWSISTAZ Reviewers

0 of 0 people found the following review helpful.
A Special Gift
By TheRAWKidzReview
The United States has seen some turbulent times in its history, especially for African Americans. Granddaddy's Gift highlights one aspect of American history, the African American struggle for the right to vote. The stars of this touching story are Joe Morgan and his granddaughter whom he calls "Daughter" but everyone else in their community affectionately calls "Little Joe" because she is like his shadow. Joe Morgan is a man that has worked hard all his life and in spite of his 8th grade education, he owns his own land on which he farms and raises animals. He stresses the importance of education to his granddaughter through both his words and actions. When it comes time for someone in their Mississippi community to stand up and attempt to register to vote, Joe Morgan answers the call. As a result of his decision he, his family and ultimately the entire African American community are faced with adversity, but in the process he teaches his granddaughter some important lessons.
Granddaddy's Gift illustrates how the freedoms that many of us take for granted are indeed a gift from the generations before us. The illustrations perfectly complement this keenly written story and add a personal touch. The story instills a sense of pride in the legacy left behind by ordinary but brave people that helped to change the cultural climate of this country. I highly recommend this book, not only because it relates historical information but also because of the values the story represents.
Reviewed by Stacey Seay
of The RAWSISTAZ Reviewers

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Minggu, 19 Desember 2010

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La Physique en Applications 150 Probl�mes Corrig�s Pr�pas PC-PC*

  • Original language: French
  • Dimensions: 7.48" h x 1.85" w x 9.45" l,
  • Binding: Paperback

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Kamis, 16 Desember 2010

[T992.Ebook] Fee Download Winning the 3-Legged Race : When Business and Technology Run Together, by Faisal Hoque, V. Sambamurthy, Robert Zmud, Tom Trainer, Carl Wil

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Winning the 3-Legged Race : When Business and Technology Run Together, by Faisal Hoque, V. Sambamurthy, Robert Zmud, Tom Trainer, Carl Wil

Like an old-fashioned three-legged race, the business and technology sides of any company are running today with the left leg of one tied to the right leg of the other. Some companies understand that and run well; some don't. The top

executives interviewed in this book (see overflow page for a partial list) know where competitive leaders are headed.

Winning the Three Legged Race is the first major output of the new Business Technology Management (BTM) Institute, reflecting insights from world-class experts in industry and academia. It gives enterprise, line-of-business, and IT leaders a powerful framework for optimizing areas critical to producing sustainable value from technology:

1. Strategy, planning, and management.

2. Technology investment.

3. Strategic enterprise architecture.

4. Governance and organization.

For each area, the authors identify implications for ordered processes, organizational structures, information requirements, and technology. Winning the Three Legged Race introduces the BTM Maturity Model: a breakthrough benchmark for setting priorities and mapping effective change paths. The authors support their framework with up-to-the-minute data, new case studies, executive interviews, and Top 10 Action Lists that empower decision-makers to act--and get results.

  • Sales Rank: #2597336 in Books
  • Published on: 2005-11-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.00" w x 6.20" l, 1.17 pounds
  • Binding: Hardcover
  • 256 pages

From the Back Cover

Like an old-fashioned three-legged race, the business and technology sides of any company are running today with the left leg of one tied to the right leg of the other. Some companies understand that and run well; some don't. The top

executives interviewed in this book (see overflow page for a partial list) know where competitive leaders are headed.

Winning the Three Legged Race is the first major output of the new Business Technology Management (BTM) Institute, reflecting insights from world-class experts in industry and academia. It gives enterprise, line-of-business, and IT leaders a powerful framework for optimizing areas critical to producing sustainable value from technology:

1. Strategy, planning, and management.

2. Technology investment.

3. Strategic enterprise architecture.

4. Governance and organization.

For each area, the authors identify implications for ordered processes, organizational structures, information requirements, and technology. Winning the Three Legged Race introduces the BTM Maturity Model: a breakthrough benchmark for setting priorities and mapping effective change paths. The authors support their framework with up-to-the-minute data, new case studies, executive interviews, and Top 10 Action Lists that empower decision-makers to act--and get results.

About the Author

About the Authors and Contributors

Faisal Hoque

Chairman and CEO, Enamics, Inc.

Founder and Chair, BTM Institute

Faisal Hoque created the concept of Business Technology Management. In 1999, he founded Enamics, Inc., a winner of the 2004 Deloitte Technology Fast 500 and Connecticut Fast 50 awards. He has nearly two decades of experience helping organizations secure value from their technology investments, including American Express, Chase, CompUSA, Dun and Bradstreet, General Electric, Great American Insurance, JP Morgan, MasterCard, Pitney Bowes, Paccar, and PepsiCo. A seasoned entrepreneur and operating executive, he was recruited by GE Capital in 1994 to launch a B2B electronic commerce spin-off. He is the author of The Alignment Effect, which is used in more than a dozen universities. He founded two other award-winning companies prior to Enamics, and over the years, he has personally led more than $200M in private equity and venture capital transactions. In 2003, he founded the BTM Institute, The Michael Nobel Harriet Fulbright Institute of Business Technology Management.

V. Sambamurthy

Eli Broad Professor of IT, Michigan State University

Co-Chair, BTM Global Research Council, BTM Institute

V. Sambamurthy is a recognized researcher on business-IT alignment. His expertise is in how firms leverage information technologies in their business strategies, products, services, and organizational processes. His research explores the impact of CIO and top management team characteristics on a firm's success with IT assimilation; the impacts of institutional forces on organizational IT assimilation; and the organization designs and capabilities associated with the strategic use of IT. He sits on the editorial board of a half-dozen leading IS journals, is a frequent speaker and commentator for CIO-related forums, and has received funding from the National Science Foundation, Financial Executives Research Foundation, and the Advanced Practice Council to work with Fortune 500 companies on research intended to provide insight on leveraging IT value. He actively consults with companies on issues related to Business Technology Management.

Robert Zmud

Michael F. Price Chair in MIS, University of Oklahoma

Co-Chair, BTM Global Research Council, BTM Institute

Robert Zmud has written eight books and more than 70 articles in scholarly journals on topics pertaining to IT, has served as editor-in-chief of MIS Quarterly, and has been elected a fellow of both the Decision Science Institute and the Association for Information Systems. He served for 12 years (1992–2004) as the research director for the Advanced Practices Council of the Society for Information Management, International. He teaches in the areas of information systems, information systems management, and technology management, with research interests focusing on the impact of information technology in facilitating a variety of organizational behaviors and on organizational efforts involved with planning, managing, and diffusing information technology.

Tom Trainer

Senior Vice President and Global CIO, PepsiCo, Inc.

Co-Chair, BTM Global Leadership Council, BTM Institute

In his 36-year career, Tom Trainer has helped companies such as Citigroup, Eli Lilly and Company, Reebok International, and Joseph E. Seagram and Sons rise to the forefront of their industries. At PepsiCo since 2003, he is transforming IT into a world-class organization while enabling a business transformation/process harmonization initiative globally. He has been Information Week's "CIO of the Year" and was termed the "Quintessential CIO" by CIO magazine. He lectures internationally on business and technology issues.

Carl Wilson

Executive Vice President and CIO, Marriott International, Inc.

Co-Chair, BTM Global Leadership Council, BTM Institute

Carl Wilson has global accountability for all business information technology resources at Marriott. He joined Marriott from Georgia-Pacific Corporation in 1997, where he had served as their CIO and vice president of information resources. During his career, Mr. Wilson has been the senior vice president of management information services for the Food and International Retailing Sectors of Grand Metropolitan Plc. and vice president of information management for The Pillsbury Company, Inc. He serves on various boards, including the AT&T Executive Customer Advisory Council; American University, Kogod School of Business' IT Executive Board; and the Board of Directors of both Global eXchange Services, Inc., and Software Architects, Inc. He was named to CIO magazine's "CIO 100" list.

Contributing Authors

Ritu Agarwal

Professor and Robert H. Smith Dean's Chair of Information Systems

University of Maryland

Ritu Agarwal is also director of the Center for Health Information and Decision Systems at the Robert H. Smith School of Business. Her widely published research is currently focused on how organizations derive value from IT through adoption, diffusion, and creative use and the transformation of the health-care industry through IT. She has worked extensively with Fortune 500 companies on research, consulting, and speaking engagements; is active in executive education in the Smith School's Executive MBA Program; serves several editorial appointments; and is a member of AIS, INFORMS, and the Academy of Management, as well as a vice president on the INFORMS Board.

Anandhi Bharadwaj

Associate Professor of Decision and Information Analysis, Emory University

Anandhi Bharadwaj is a visiting associate professor of information systems in the School of Information Systems at Singapore Management University. Her research focuses on the organizational impacts of information technology, IT, and business agility, business value of IT, IT and business process outsourcing, and knowledge management. Her work has been widely presented in academic conferences and practitioner forums and has been sponsored by the Society for Information Management. She currently serves as associate editor of information systems research and is on the editorial board of The Journal of the Association for Information Systems (JAIS). She has served as the associate editor of MIS Quarterly. Prior to her doctoral studies, she worked as a consultant and trainer at a worldwide IT consulting firm.

Michael Fillios

Chief Product Officer, Enamics, Inc.

Executive Director, BTM Global Research Council, BTM Institute

Michael Fillios is responsible for research, development, marketing, and commercialization of Enamics knowledge and software products. He has more than 15 years of experience in corporate and product strategy, research, management consulting, business development, and finance and has co-authored several management papers on BTM. He is the executive director of the BTM Institute's Global Research Council. He came to Enamics from Grant Thornton, where he managed strategic partnerships and business development for the Northeast Enterprise Solutions Group. Previously, he was director of finance for Penwest Pharmaceuticals where he managed financial and information technology functions. He began his career as a senior auditor for Ernst & Young where he performed financial and systems audits for companies across the manufacturing, service, and financial industries.

Varun Grover

William S. Lee Distinguished Professor of Information Systems Department of Management, Clemson University

Varun Grover's research interests are in a variety of topics pertaining to business value creation through IT, including strategic information management, IT governance, knowledge management, and e-business, and he is currently co-editing his third book on business process transformation. He has authored more than 130 articles and has been frequently ranked among the top five researchers based on publications in top IS journals over the past decade. He is a senior editor or the associate editor of a number of prestigious IS journals and has received recognitions for his research from the Decision Sciences Institute, PriceWaterhouse Coopers, AIS, and Anbar Intelligence. His primary teaching interests are in the management of IS at the MBA level and IS research at the doctoral level.

William Kettinger

Associate Professor of Information Systems, Moore School of Business University of South Carolina

William Kettinger focuses on strategic information management, process management, and IS service quality. He also regularly teaches in MBA programs in Switzerland, Austria, and Mexico. He is a highly sought conference speaker and leads executive development programs both domestically and abroad. He is the co-author of four books, including the highly acclaimed Making the Invisible Visible: How Companies Win with the Right Information, People and IT. He routinely publishes his research in the top IS journals and is the recipient of numerous awards and grants.

Terry Kirkpatrick

Editor in Chief, Enamics, Inc.

Terry Kirkpatrick has been a contributing editor of Booz Allen Hamilton's strategy+business and contributing and deputy editor of CIO Insight magazine. He has also written and edited for McKinsey & Co. and Gartner, Inc. He was editorial director at the Peppers and Rogers Group, where he launched 1to1 Quarterly, a thought leadership journal. At IBM, he launched the award-winning Think Leadership Web site for CEOs, as well as an internal site for the company's scientists and technologists. He had been a managing editor at The Reader's Digest and a business writer for The Associated Press.

Rajiv Kohli

Associate Prof...

Excerpt. � Reprinted by permission. All rights reserved.
Preface

By Faisal Hoque

Chairman and CEO Enamics, Inc.

Founder and Chair BTM Institute

STAMFORD, CONNECTICUT

Our Journey So Far

As meetings go, it was inconspicuous: A dozen university professors and business executives had gathered in a hotel conference room in Washington, D.C., in December 2004, to discuss their field, managing business and technology together. What was set in motion that day, however, will have far-reaching significance.

It was a year after the founding of the BTM Institute, and these members were meeting to set a three-year research agenda for the emerging management science of Business Technology Management (BTM). The institute had published several management papers on various particulars of BTM, but now those in attendance decided to publish a book. It would be the next step in gathering what we know about managing business technology and pointing to areas for future research.

Although based on research, the book also had to be practical. And so it was agreed that it would contain explicit advice for practitioners on the job and perspectives from executives around the world.

The result is Winning The 3-Legged Race.

In the perennial picnic game, teams of two tie the left leg of one partner to the right leg of the other. They must quickly learn to coordinate their movements so that the tied legs stride forward in unison, then the untied legs, then the tied legs. The thesis of this book is that business executives and technology executives must similarly learn to run together. Otherwise, they are likely to lose the race to their competitors.

As a starting point for planning this book, the Institute's Global Research Council used the Business Technology Management Framework created by Enamics, Inc., a company I launched in 1999. The Enamics BTM FrameworkTM is a comprehensive, holistic approach to managing business and technology. We present it in detail in Chapter 1, "What Is BTM?"

The book is organized into two main sections. Part I, "Preparing to Run," addresses BTM at the most strategic levels, where the board, the CEO, and the entire leadership team must be intensely involved if a company expects to be successful. Part II, "Leading the Pack," delves deeper into specific issues of actually getting business and technology to run together according to strategy.

To the chapters we have added the perspectives of executives and academics around the world. We interviewed them in Paris, Amsterdam, New York, and other cities. Their contributions are labeled "Leadership Insights" and "Research Insights."

The names of these thought leaders are on the back cover. If you were to add up the years these accomplished people have devoted to studying, teaching, and practicing the management of technology, it would be many, many times greater than the 50 or so years we've had information technology.

Each chapter begins with a summary that places the subject in context. An "In Brief" section summarizes the chapter at a high level. Each chapter concludes with an "Executive Agenda," where the chapter's subject is translated into specific action steps. You can use these chapter elements, along with the subheads and callouts, to get a quick overview of the subject matter.

In the introduction and conclusion, two prominent CIOs reflect on the need for a standard for business technology management, much as other fields such as finance have standards of practice. This is the goal toward which the BTM Institute is working. Surely at this stage in the field's evolution, we can agree on what works and what does not. The power of this technology is so great, the change it is forcing, not only in business but in every other human endeavor as well, is so sweeping, that now is the time to settle on how best to use it.

The first of many steps leading to this book came in the summer of 1999, when I was working on my first book, e-Enterprise: Business Models, Architecture, and Components. A fundamental argument in it was that technology is meaningless if you do not know how to manage it. This realization came from working for large corporations, as well as from being an entrepreneur and having these corporations as customers. This was a genuine and unmet need, one I wanted to address. I couldn't imagine then how far that desire would lead.

What I had witnessed in company after company was how haphazardly people managed technology, particularly technology spending. The business principles they applied in other areas were not being applied to technology. They would not think of building a new plant without understanding exactly how it would benefit the business. But technology? In many firms, it was bought and deployed on a hope and a prayer. This was the era of dot.com exuberance, of course, and there was a madness loose in the land, but I had seen this problem in earlier, quieter years.

People were looking at pieces of a solution—the concept of portfolio management was getting attention, for example, as were various methods for measuring the ROI in information technology. But no one was looking at the problem holistically. The term alignment was growing in prominence, but not many firms knew how to get there. One or two management enthusiasms of the month would not be the answer.

I became convinced that business executives and technology executives still viewed each other across a chasm, even if they were now sitting at the same table. Only when they took off their business or technology hats and worked together to build the business could they succeed.

How would they do that? They needed a set of ideas, a framework of concrete practices and procedures that would turn the amorphous concept of alignment into reality. I started Enamics, and we began to research and develop this framework. We called it the Business Technology Management Framework. After several years, we took on a limited number of customers to test it in practice—if it had no commercial value, it would be nothing more than a nice theory. As it turned out, the framework was greeted with enthusiasm by executives wrestling with real-world problems.

The framework was a fundamentally different proposition for them. Every management team has pretty much been creating its own approach and practices. Sometimes they worked, and sometimes they did not. Now, with the BTM Framework, the management of technology had a chance to become a science that would replace trial and error. BTM aims to unify decision making from the boardroom to the IT project team. BTM provides a structured approach to such decisions that lets enterprises align, synchronize, and even converge business technology and business management, thus ensuring better execution, risk control, and profitability.

Three years after the formation of Enamics, we published a book on BTM, The Alignment Effect. This began to attract attention among university professors who were teaching the management of technology. Today, more than a dozen universities use the book in their courses.

Enthusiasm among professors and industry practitioners was strong enough that, in 2003, we created the BTM Institute, a nonprofit organization that could pull together the work of many academics, provide feedback from executive practitioners, and develop a research agenda to create a standard for BTM—much like Carnegie Mellon's Capability Maturity Model, which is a standard for process improvement. This book is the institute's first major publication.

The institute has become a global community, with members in Asia, Africa, Europe, and the United States. Technology has so infiltrated our world, changing societies and economies, that the need for managing it intelligently has become a global concern.

I returned to Washington recently to meet with Harriet Mayor Fulbright, chairperson of The Fulbright Center, which has a rich legacy of international educational exchanges and a worldwide community of scholars and alumni. She has joined us in promoting the education of a new generation of leaders in Business Technology Management.

A few weeks before, I had spent time in Sweden with Dr. Michael Nobel, chairman of the Nobel Family Society. The family has long been associated with innovations that not only have commercial value but also promote human welfare. He has joined us, too, seeing in BTM a transforming potential rivaling any other field of science.

The interest of these two distinguished people was unimaginable when we started, and it is unprecedented. What they could see, I'll confess I didn't when I started this quest: Technology informs and influences and improves every aspect of our lives.

Our hope is that this is the beginning of a revolution in the management of business and technology together across the globe, and that what we are learning will not only benefit us all today but influence leaders of the future, as well.

We have created wonderful technology. Now we must understand how to use it.


� Copyright Pearson Education. All rights reserved.

Most helpful customer reviews

3 of 4 people found the following review helpful.
How to get all three "legs" of success right and then in proper alignment
By Robert Morris
In the Preface, Faisal Hoque recalls a time (1999) when he observed that in company after company "how haphazradly people managed technology, particularly technology spending. The business principles they applied in other areas were not being applied to technology...In many firms it was bought and deployed on a hope anbd a prayer...I became convinced that business executives and technology executives still viewed each other across a chasm, even if they were now sitting at the same table. Only when they took off their business or technology hats and worked together to build the business could they succeed."

That description still applies to many organizations today. For their decision-makers, this volume offers invaluable information and counsel as they struggle to achieve effective convergence of business and technology and then manage it, a process as difficult as competing and winning in a "three-legged race." The metaphor is apt. Speed alone is insufficient. Balance is also essential, as are determination and endurance. The first step in the process is to "get BTM on the execxutive agenda" and understand what BTM is and can do; determine strategic positions and make the right investments; agree on "who's in charge"; and complete other preparations, meanwhile sustaining effective communication, cooperation, and collaboration between and among everyone involved.

The authors organize their material within two main sections. In Part I, they examine business technology management (BTM) at the most strategic levels, where the board, CEO, and entire senior management team must be actively involved if an organization expects to be successful. In Part II, they delve deeper into specific issues central to combining and coordinating business and technology initiatives in proper alignment with the given strategy. Readers will appreciate the provision of an "Executive Agenda" section at the conclusion of each chapter which reviews and summarizes key points, and also suggests what "next steps" should be taken. Here in a single volume is a rigorous and thorough examination of "The BTM Standard": a set of guiding principles that create a seamless management approach based on 17 essential capabilities grouped into four functional areas: governance and organization, managing technology investments, strategy and planning, and strategic enterprise architecture.

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